Matthew helps brands define and communicate their identity and value in visually intriguing ways. His strategic mind and diverse creative skillset (Art Direction, Photography and Videography) have allowed Matthew to collaborate with brands such as Canon Canada, Pepsi Co, Cheetos, Tostitos, Nobis and Rally Beer.

During the pandemic, Matthew worked as a Digital Marketing Consultant for Elementary Ventures. During his time there, Matthew worked on transforming a local brick-and-mortar brand, Urban Beard, into a modern e-commerce company. Of particular note, Matthew revamped the social media presence and optimized both the Shopify e-commerce site and digital ad performance. Most recently, Matthew collaborated with No Fixed Address on art direction, product photography and video for the launch of Basic Maintenance Lab.

Matthew’s professional experience and creative skills are further bolstered by his strong academic background. Matthew holds a post-graduate diploma in Sport and Event Marketing from George Brown,as well as a Digital Marketing Management certificate from U of T.

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